LensFlare Brand Relaunch
Client: 2LK x Arts University Bournemouth (Group Project)
Year: 2024
Brief
2LK invited us to reposition LensFlare ahead of its presence at the Cannes Lions Marketing Festival. The challenge was to shift perceptions of the platform—from a playful dancing app to a powerful tool for brands and marketers—while delivering a bold, attention-grabbing brand experience.
Outcome
We developed The World of LensFlare, a concept-led rebrand inspired by the idea of getting lost in a digital rabbit hole. Through vibrant Memphis design elements, dazzle camouflage, and playful iconography, we created an immersive pitch that imagined LensFlare as a portal of creativity and possibility—disruptive, curious, and built to captivate.
Role
Brand narrative, visual concepting, pitch deck design, and creative direction.
Behind the scenes of how we got this result
AI Generated Final Dome - The World Of LensFlare
AI Generated Outside of Visual of Dome
Mock Render of Dome and Tunnel entrance
Render of Internal Space - Colour Dividers with Large Screens at Natural Stopping Points
Close Up of Screens
Internal Section of The Dome